IBA Policy

This Cookie and IBA Policy supplements our Privacy Policy and specifically explains how we and our third-party business partners deploy cookies and other tracking technologies (which we call “Tracking Technologies”), including for interest-based advertising (IBA), as well as the options you have to control them.

What are cookies and other tracking technologies?

“Cookies” are small pieces of data, stored in text files, that are stored on your browser, computer, or other device. The cookies we use may include “flash cookies” (or “local shared objects”) and “HTML5 cookies” that store information on your device (outside of your browser) and are specific to content supported by Adobe® Flash or HTML5. We and our third-party business partners may also use other tracking technologies such as “web beacons” (also known as “tags” and “pixels”) which are small images embedded in our Services, content, or emails, as well as “embedded scripts” which are pieces of code that are temporarily downloaded onto your device. These other tracking technologies are often used in conjunction with cookies, but may be stored on your device in a different manner from cookies so disabling cookies may not also disable these tracking technologies.

These Tracking Technologies may be operated and set by us (known as “first party trackers”) or by our third party business partners, such as social media networks, advertising networks, and content providers, (known as “third party trackers”); and can be set either for a single visit (through a “session tracker”) so they are deleted after that visit or remain on your device to persist for multiple repeat visits (through a “persistent tracker”).

Why do we use cookies and other tracking technologies?

We use Tracking Technologies for several different purposes: these technologies are widely used to remember you and your preferences and understand how you interact with us so that we may perform essential functions (such as to provide our Services or deliver content and allow users to register and remain logged in), personalize our Services and content and ensure a quality, consistent, and efficient experience for our users, analyze your usage of our Services and interactions with content (including emails), and to deliver and measure advertising (including IBA).

How can you control the use of Tracking Technologies?

You may wish to restrict the use of cookies or completely prevent them from being set. Most modern browsers allow you to change your cookie and other tracker settings, and you can usually find these settings in the options or preferences menu of your browser. Flash cookies can only be deleted within Adobe Flash rather than via your browser, and please refer to this Adobe help page for information on how to manage Flash cookies. Additionally, you can opt-out of Google Analytics by installing Google’s opt-out browser add-on.

You may also see a “cookie banner” on some of our Services, which allows you to manage our use of cookies and other Tracking Technologies – click on the banner for more information regarding which cookies are used on that particular Service and what you may disable, but please note that you cannot disable any Tracking Technologies that are categorized as strictly necessary.

Please be aware that some of the features of our Services may not function correctly if you disable all cookies or other technologies.

Do you honor Do Not Track Signals?

Generally, we do not currently respond to, or take any action with respect to web browser “do not track” signals; however, in some instances, our third party business partners who integrate within our Services will honor do not track signals.

What is Interest-Based Advertising?

“Interest-based advertising” (IBA) is also commonly referred to as “targeted advertising”, “online behavioral advertising”, and “personalized advertising”, and it generally means the delivery of personalized or targeted advertising to you that are tailored to your specific interests and demographics. IBA may also include analytics and reporting related to those advertisements (such as ad measurement and attribution, segmentation, and market research).

We may send you IBA based on the use of Tracking Technologies and other information you make available to us when you interact with our Services, our content, and our advertisements. We engage various third party business partners to serve you IBA and we may share with those third party business partners certain information about you and our Tracking Technologies to do so. Some of these third parties will deploy their own Tracking Technologies on our Services and content when doing so, in which they automatically receive your IP address, browser or device information, and other information from these Tracking Technologies. Some of our third party business partners (and their business partners) may also use or provide us with additional information about you that they have independently collected, from offline and online sources, to better target and provide you with more relevant and useful advertising. Some of these third parties may collect personal information about your online activities over time and across different websites. Please note that we do not control the privacy practices of these third parties, and their privacy practices are not covered by this Privacy Policy.

How can you opt-out of IBA?

In addition to the above, you may also be able to choose not to receive IBA from participating companies that participate in either:

  • The Digital Advertising Alliance (DAA), in which you may opt-out of IBA using this DAA tool; and/or
  • The Network Advertising Initiative (NAI), in which you may opt-out of IBA using this NAI Opt Out Tool; and/or
  • The AppChoices App for opting out on mobile devices.

Certain mobile devices may have an advertising identifier that allows companies to serve IBA to a specific mobile device using that identifier. Depending on your specific device, you may be able to limit advertising, sharing of that advertising identifier, or reset the advertising identifier, as well as choose to turn off the device’s location tracking – including precise geolocation tracking – on your mobile device or for certain applications. See your device manufacturer to understand what options are available to you. For more details on your choices regarding use of your web browsing activity for IBA you may also visit the following sites:

networkadvertising.org, optout.aboutads.info and youradchoices.com.

Next, some of our Services may also display Do Not Sell My Personal Information or Do Not Share My Personal Information links (or similarly named links), in which clicking those links may allow you to opt-out of the “sharing” or “selling” of your personal information as required by certain local privacy laws. Doing so may limit the manner in which we and our third party business partners may use your personal information in connection with IBA.

Please note that some of the options described above are browser-specific or device-specific, so you may need to opt-out again if you use a different device or change browsers. Please also note that, even if you opt-out of receiving IBA, you may still receive advertisements and marketing materials, but they may not be personalized to you specifically.

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